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Privacy Policy

This Policy is basic information about the purposes, methods of processing and security of your personal data as a user of the website: www.rolatrans.com (hereinafter referred to as the Website). By reading the Privacy Policy, you will find out who is the administrator of your personal data, what personal data is collected by the Website, for what purposes it is used and how it is protected.

§1. Basic information.

  1. The administrator of your personal data is: ROLATRANS sp. z o.o. with its registered office in Przasnysz (06-300) Targowa 6 Street, KRS: 0000945697, NIP: 7611000866
  2. Contact with the Administrator is possible via:
    1. E-mail: biuro@rolatrans.com;
    2. traditional mail to the address: 6 Targowa Street, 06-300 Przasnysz;

§2. Data processing principles.

  1. The Administrator processes personal data in compliance with the following principles:
    1. based on a legal basis and in accordance with the law (legalism);
    2. reliable and honest (reliability);
    3. in a transparent manner for the data subject (transparency);
    4. for specific purposes and not “in stock” (minimization);
    5. no more than necessary (adequacy);
    6. with care for the correctness of the data (correctness);
    7. no longer than necessary (temporariness);
    8. ensuring adequate data security (security).

§3. Purposes, legal bases and scope of data processing.

  1. We will process your data:
  1. for contact purposes, to respond to your message sent to us directly by e-mail, via a form, via a social media channel or in response to a telephone contact on the basis of the implementation of the Administrator’s legitimate interest related to the need to respond to you;
  2. for informational purposes, to provide you with important information regarding the paid and free services you use through our Site;
  3. for the purposes of maintaining our company profile on social media on the terms specified by the owners of a given medium (portal) and informing it about our products, promotions and other news related to our business, which we consider to be our legitimate interest;
  4. for technical purposes using cookies (technical cookies), based on the implementation of the Administrator’s legitimate interest related to the proper operation and functioning of the Website;
  5. for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
  6. for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
  7. for the purpose of archiving opinions, phone numbers, comments, content, invoices, documents, messages, e-mails, on the basis of the implementation of the Administrator’s legitimate interest related to the protection against claims;
  8. for debt collection purposes in the event of non-fulfilment of obligations to the Administrator, securing the Administrator’s claims and protection against claims of other persons against the Administrator, which we consider to be our legitimate interest;
  9. for the purpose of analyzing anonymous information. This is information collected through our Website, such as: information about the browser, operating system, device, time spent on the website, transitions between pages, clicks on links, approximate location, age range, gender. This information is anonymized and is collected through the advertising and analytical systems of our partners. It does not allow us to identify and assign it to a specific user. This information is used by us for marketing, analytical and statistical activities.
  1. We process your data in the scope of:
    1. If you send us a message by e-mail, via a form, social media channel or by telephone, we will process the data contained in this message. The transfer of data to us in this way is voluntary. You can ask us to delete this data at any time;
    2. if you like a post, leave a comment, write, react or otherwise join our social media profile (e.g. Facebook, Instagram) we will process your data that you have provided in the respective medium and to which we will have access. In order to complete the processing, you can terminate the subscription to our profile;
    3. other data that we process are IP address and other data stored in cookies. It is you who decide to what extent we can use cookies with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or after deleting the cookies stored from our Website;
    4. use APIs (application programming interfaces) provided by external partners to integrate various functionalities such as maps, analytics, advertising services or social media. The use of these APIs may lead to the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.

§4. Profiling.

  1. We do not use automatic profiling on the Website to create marketing campaigns based on measuring user activity, thanks to which we would be able to direct the advertising material selected by us to a precisely indicated user.

§5. The recipients of the data and the intention to transfer the data to you outside the EEA or an international organization.

    1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
      1. state offices and other public institutions, to the extent that the obligations to transfer data result from the provisions of the law in force in the territory of the Republic of Poland, for purposes related to the performance of legal obligations incumbent on the administrator, such as pursuing legal claims, fulfilling tax obligations and other proceedings regulated by the relevant provisions of law;
      2. the provider of the website software (hosting, server, domain);
      3. an entity providing legal services in the field of protection and protection of us against claims;
      4. provider of software for managing cookies and the scope of processed data;
      5. if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners;
      6. if you have consented to analytical cookies, your data stored in cookies will be processed by the entity providing software for the analysis of traffic on our Website.
  2. Your data is not transferred to countries outside the EEA or international organizations.

§6. Data retention period.

    1. We are not able to determine a single period for which we will process your data.
    2. If you have provided us with your data in a message sent by e-mail, telephone, via a form or via social media where we have our company profiles, we will process your data until you submit a request to delete this data or object to processing, but also in the event that we believe that we have fulfilled the legitimate interest of the Administrator.
    3. We process the data provided to us in connection with the services provided for the transport of goods for 6 years, counting from the date of sale of the services, in connection with the fulfilment of legal and tax obligations,

§7. Users’ rights.

  1. In connection with the processing of your data, you have the following rights:
    1. access to the content of their data and the right to rectify, delete, limit processing;
    2. the right to data portability;
    3. the right to object;
    4. the right to withdraw consent to their processing at any time and in any form, unless the data processing is carried out for the purpose of performing a contract by the Administrator, in order for the Administrator to comply with legal obligations towards state institutions or in order to pursue the legitimate interests of the Administrator.
  2. You also have the right to lodge a complaint with the President of the Office for Personal Data Protection (to the address of the Office for Personal Data Protection, 2 Stawki Street, 00-193 Warsaw).
  3. For more information on personal data protection, please visit the website of the Office for Personal Data Protection: www.uodo.gov.pl

§8. Information about cookies.

  1. We use cookies on our website.
  2. We have installed a plugin on the Website, which allows you to independently manage the scope of personal data processing through cookies. This plugin complies with the latest Content Mode v2 requirements, which ensures a high level of personalization and privacy protection. The author of the plugin is a certified Google partner, which is a confirmation of the application of best practices and standards in the field of user data and cookie management. Thanks to this functionality, you can easily and intuitively adjust the data processing settings to your preferences.
  3. Cookies are small text files that are stored on users’ devices when they browse a website. They are used to facilitate the use of our website, improve the quality of services and enable the analysis of traffic and user behavior.
  4. Cookies can be permanent (persistent) or temporary (session). Permanent cookies are stored on the user’s device for a certain period of time or until the user deletes them. Temporary cookies are deleted when the browser is closed.
  5. We use first-party cookies and third-party cookies. First-party cookies are used to ensure the proper functioning of the website, personalize content, save user preferences and analyze statistics. Third-party cookies are used by external analytics, advertising and social media integration tools.
  6. Users have the right to control and restrict the way cookies are used on our website. Most web browsers allow you to manage cookies, including blocking, restricting or deleting cookies. Detailed information on how to manage cookies can be found in the settings of your browser.
  7. Please note that disabling or restricting cookies may affect the functionality of the website and the quality of the services provided.
  8. We use different types of cookies on our website to better tailor your needs and ensure that you have an optimal experience on the website.
  9. Technical cookies: These are essential for the proper functioning of the website. They allow you to maintain your session, handle forms, remember your preferences and ensure the security of the website.
  10. Marketing cookies: They allow you to personalize ads and conduct remarketing activities that are tailored to the interests and preferences of users. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
  11. Analytics cookies: These are used to collect information about how users use the website, such as the number of visits, the pages visited, the time spent on the site or the source of traffic. The data obtained helps in the analysis and optimization of the website, improving its functioning and adapting the content to the needs of users.

§9. Why do we use cookies?

  1. Comfort of using the website: cookies can significantly affect the comfort of using the website.
  2. Content personalization: cookies allow you to tailor the displayed content to your preferences and interests, which makes the website more attractive and useful.
  3. Remembering settings: Thanks to cookies, the website can remember the settings selected by the user, such as language, layout or colors, which allows for faster and more convenient use of the website.
  4. Login: cookies allow you to store information about the logged in user, allowing you to easily switch between different sections of the site without having to log in again.
  5. Session maintenance: thanks to cookies, the website can track the user’s activity on different subpages, which allows you to easily return to the most recently visited sections or continue unfinished activities, such as filling in forms.
  6. Performance optimization: Cookies can be used to analyze user traffic and behavior on the site, which helps to optimize its performance and provide high-quality content.
  7. Advertising: Cookies allow you to display personalized ads that are tailored to your interests and needs. This makes ads less intrusive and more relevant.
  8. Social media integration: Cookies allow you to integrate with social media sites such as Facebook, Twitter or Instagram, allowing you to easily share content and use additional features such as commenting or liking.

§10. Functions of technical cookies.

  1. Maintaining the user session: Technical cookies allow you to maintain your session while you move around the site, allowing you to move between different sections of the site without having to log in or enter the same information again.
  2. Remembering user preferences: With technical cookies, the website can store information about user preferences, such as the selected language, font size, color settings or other personalization elements.
  3. Handling forms: technical cookies support the functioning of forms on the website, such as login, registration or contact forms, ensuring the correct processing of data entered by users.
  4. Optimization of website performance: the use of technical cookies allows us to monitor the performance of the website and the speed of loading individual elements, which allows us to optimize and improve the quality of the services provided.
  5. Security: Technical cookies help to keep your website and its users safe, for example by verifying users’ identities, detecting hacking attempts, or protecting against Cross-Site Request Forgery (CSRF) attacks.

§11. Analytics cookie features.

  1. Website traffic measurement: analytics cookies allow you to monitor the number of visits, unique visitors, and page views, which gives you an overall picture of your site’s popularity and performance.
  2. Analysis of user behaviour: With the help of analytical cookies, information can be collected about how users move around the website, such as the time spent on individual subpages, navigation paths and where they leave the website.
  3. Conversion optimization: Analytics cookies help identify elements of a page that affect the effectiveness of business goals, such as signing up, placing an order, or filling out a contact form.
  4. User segmentation: the use of analytical cookies allows users to be grouped according to various criteria, which allows for better adaptation of content and offers to the needs of individual segments.
  5. A/B testing: analytical cookies are used to perform A/B testing, which involves comparing two versions of a website to see which one better meets the intended purposes. These tests help to optimize the appearance, functionality and content of the website.

§12 Functions of advertising cookies.

  1. Personalized ads: Marketing cookies allow you to display ads that are tailored to your interests, preferences, and browsing history, making them more compelling and effective.
  2. Remarketing: Marketing cookies allow you to track users who have visited your website but haven’t made a purchase or other action and retarget them to encourage them to return to the site and complete a transaction.
  3. Measure the effectiveness of your ads: Marketing cookies allow you to monitor the results of your advertising campaigns, such as the number of clicks, conversions or impressions, which allows you to optimize your marketing strategy.
  4. Manage advertising across multiple channels: The use of marketing cookies helps coordinate and integrate advertising activities across different channels, such as search engines, social media, and partner sites.
  5. Testing and optimization of advertising content: Marketing cookies are used to perform A/B testing and other analysis methods that allow us to evaluate which messages, formats or advertising creativity are most effective and engaging for users.